exploitation of a name

Exploitation of a Name

There will soon be a line of ladies knickers coyly called
Mindela, the sanctimonious will deny knowledge of this
by those who care to protest?  The Mandela name is gold
dust and must be exploited before collective memories
fail and a child will ask: Who was Mandela? “ Mandela!
“Look up Wikipedia”, child. There is good wine made by
an estate called Mandela´s, a relation that has the right
to use the name. (the great man didn´t drink)

Mandela chocolate, sweets and black puddings, all that can
help sell anything, like beer, or booze so fiery it will give you
the courage he had- if not for long. I will write a poem just
the way the untouchable man would have liked it, of irony
and smiles free of bitterness of the years he had to endure
and still lose his name in the churning miasma of capitalism.